The First Step in the SEO Process


If you are new to the world of SEO, you are probably curious about what to expect. Before you commit yourself to one company, you need to familiarize yourself with how the process typically works. In most cases, the first step of the SEO process involves an analysis of your website. This isn’t just a quick run-through of your site, either; it’s a thorough assessment of how your site is performing with the search engines. Any SEO firm that says that they can figure this out at a glance is not giving you great service.

Website Analysis: What to Expect

What can you expect during your site’s initial analysis? The SEO firm will find out how many backlinks it has. Backlinks are incoming links. They will also determine the density of certain keywords on your site. They will see how your site performs for its most relevant keywords. If you don’t already have designated keywords, the firm will figure some out and use them to perform the analysis. These steps will give the SEO firm a clear idea for how your site is doing. It will also give them clear, easy-to-define goals, which they will share with you. They should also share the strategies that they will use too.